{"id":258,"date":"2026-11-10T04:44:09","date_gmt":"2026-11-10T03:44:09","guid":{"rendered":"https:\/\/www.innovandia.com\/calendrier-editorial-reseaux-sociaux-agences\/"},"modified":"2026-11-10T05:36:43","modified_gmt":"2026-11-10T04:36:43","slug":"calendrier-editorial-reseaux-sociaux-agences","status":"publish","type":"post","link":"https:\/\/www.innovandia.com\/fr\/calendrier-editorial-reseaux-sociaux-agences\/","title":{"rendered":"Calendrier \u00e9ditorial pour agences\u202f: mod\u00e8le et m\u00e9thode"},"content":{"rendered":"<section class=\"wp-block-group inv-fosc inv-cap-pagina is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group inv-contenidor is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group inv-molla is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Accueil<\/span><\/p><\/nav>\n<\/div><p class=\"inv-antetitol wp-block-paragraph\"><a href=\"\/fr\/blog\/agences-marketing\/\">Agences marketing<\/a><\/p><h1 class=\"inv-h1 wp-block-heading\">Calendrier \u00e9ditorial pour agences\u202f: mod\u00e8le et m\u00e9thode<\/h1><p class=\"inv-actualitzat wp-block-paragraph\">10 novembre 2026 \u00b7 4 min de lecture<\/p><\/div><\/section><section class=\"wp-block-group inv-seccio is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group inv-contenidor is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group inv-article is-layout-flow wp-block-group-is-layout-flow\"><p class=\"inv-intro wp-block-paragraph\">Un calendrier \u00e9ditorial est le plan de ce que chaque client publiera pendant le mois\u202f: quoi, o\u00f9 et quand. Pour une agence, il \u00e9vite les urgences et les validations de derni\u00e8re minute.<\/p><h2 class=\"wp-block-heading\">La m\u00e9thode en quatre \u00e9tapes<\/h2><ol class=\"wp-block-list\"><li><strong>Piliers\u202f:<\/strong> trois ou quatre th\u00e8mes que le client veut associer \u00e0 sa marque.<\/li><li><strong>Rythme\u202f:<\/strong> combien de contenus par canal et par semaine l'\u00e9quipe peut tenir.<\/li><li><strong>Calendrier\u202f:<\/strong> r\u00e9partir les contenus sur le mois, en alternant piliers et formats.<\/li><li><strong>Validation\u202f:<\/strong> un seul envoi au client, avec une date limite.<\/li><\/ol><figure class=\"wp-block-image size-full inv-fig\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/www.innovandia.com\/wp-content\/uploads\/2026\/11\/art-calendari-fr.webp\" alt=\"Sch\u00e9ma d'un calendrier \u00e9ditorial mensuel avec des contenus color\u00e9s par pilier\" class=\"wp-image-117\" srcset=\"https:\/\/www.innovandia.com\/wp-content\/uploads\/2026\/11\/art-calendari-fr.webp 1800w, https:\/\/www.innovandia.com\/wp-content\/uploads\/2026\/11\/art-calendari-fr-300x200.webp 300w, https:\/\/www.innovandia.com\/wp-content\/uploads\/2026\/11\/art-calendari-fr-1024x683.webp 1024w, https:\/\/www.innovandia.com\/wp-content\/uploads\/2026\/11\/art-calendari-fr-768x512.webp 768w, https:\/\/www.innovandia.com\/wp-content\/uploads\/2026\/11\/art-calendari-fr-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><figcaption class=\"wp-element-caption\">Un mois de contenus r\u00e9parti par piliers.<\/figcaption><\/figure><h2 class=\"wp-block-heading\">Le mod\u00e8le<\/h2><p class=\"wp-block-paragraph\">Une ligne par contenu avec\u202f: date, canal, pilier, format, texte, visuel, statut et responsable. Le statut indique o\u00f9 en est chaque contenu\u202f: id\u00e9e, en production, \u00e0 valider ou programm\u00e9.<\/p><h2 class=\"wp-block-heading\">Ce qu'il faut automatiser<\/h2><ul class=\"wp-block-list\"><li>Les brouillons de texte \u00e0 partir du pilier et du format.<\/li><li>Les relances de validation au client.<\/li><li>La programmation des contenus valid\u00e9s.<\/li><\/ul><p class=\"inv-destacat wp-block-paragraph\"><strong>De la th\u00e9orie \u00e0 l'outil.<\/strong> Le logiciel pour agences inclut le calendrier \u00e9ditorial et la cr\u00e9ation avec IA. <a href=\"\/fr\/produits\/logiciel-pour-agences\/\">D\u00e9couvrez-le<\/a>.<\/p><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Comment planifier un mois de contenus pour chaque client\u202f: piliers, rythme, validations et ce qu'il faut automatiser.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_vg_translation_of":"198","_vg_lang":"fr","_vg_wpml_state":"{\"lang\":\"fr\",\"trid\":\"220\",\"src\":\"ca\"}"},"categories":[37],"tags":[],"class_list":["post-258","post","type-post","status-publish","format-standard","hentry","category-agences-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.innovandia.com\/fr\/wp-json\/wp\/v2\/posts\/258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovandia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innovandia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innovandia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innovandia.com\/fr\/wp-json\/wp\/v2\/comments?post=258"}],"version-history":[{"count":1,"href":"https:\/\/www.innovandia.com\/fr\/wp-json\/wp\/v2\/posts\/258\/revisions"}],"predecessor-version":[{"id":335,"href":"https:\/\/www.innovandia.com\/fr\/wp-json\/wp\/v2\/posts\/258\/revisions\/335"}],"wp:attachment":[{"href":"https:\/\/www.innovandia.com\/fr\/wp-json\/wp\/v2\/media?parent=258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innovandia.com\/fr\/wp-json\/wp\/v2\/categories?post=258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innovandia.com\/fr\/wp-json\/wp\/v2\/tags?post=258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}