Social media content calendar for agencies: template and method

A content calendar is the plan for what each client will publish during the month: what, where and when. For an agency, it saves last-minute rushes and approvals.

The method in four steps

1. Pillars: three or four topics the client wants associated with their brand.
2. Cadence: how many pieces per channel per week the team can sustain.
3. Calendar: spreading the pieces across the month, alternating pillars and formats.
4. Approval: a single send-off to the client, with a deadline.

The template

One row per piece with: date, channel, pillar, format, copy, image, status and owner. The status shows where each piece is: idea, in production, awaiting approval or scheduled.

What to automate

• Draft copy based on the pillar and format.
• Approval reminders to the client.
• Scheduling approved pieces.

From theory to tool. The agency software includes the content calendar and AI-assisted creation. Find out more.